Tosh Makeup was born from a simple conversation—how can we make high-quality, formula-based makeup accessible without the luxury price tag? From that idea, we set out to create a brand that blends innovation, performance, and affordability.

We chose the name Tosh because we wanted something that felt luxurious but still had a playful, memorable sound. It reflects our belief that beauty should feel both elegant and fun.

You might also notice that our lip product shades don’t have elaborate or mysterious names! Instead, we decided to name each shade after the real people who helped us select the colors, as a way to honor their influence and keep our brand personal and genuine.

Every product is factory manufactured and rigorously tested to ensure it meet the highest standards in quality and consistency. We believe that everyone deserves makeup that works as hard as they do—products that deliver flawless results without compromise.

At Tosh, it’s not just about looking good—it’s about feeling confident, empowered, and true to yourself.